Selling Your Home in Pictures!
The last time I (tried) to sell a home, I was a bit disappointed with the photographs. Although the home was beautiful (if I say so myself), it is a bit dark and the photos didn’t really do it justice. Here is some good advice about photographing your home from James Haselhofer of True North Images. By the way, James created the new photo on my website–let me know if you like it!
At first blush, real estate photography can seem deceptively simple. And in a narrow sense, it is. Unlike most other forms of photography, the subject is not moving. The types of shots you need can be easily summed up in a checklist. And honestly, since most homes are made of straight lines and right angles, composing an attractive image is a fairly straightforward exercise.
So why is it, all other things being equal, one house will sit on the market for weeks or months while another attracts buyers within hours of the posting? It’s because little things make a big difference. So here are a few tips and tricks that can really improve the quality of the images you get.
Whenever possible, factor in weather and time of day. Brighter is better. And don’t forget to open all those blinds and curtains. Let in as much natural light as possible. Open and airy will typically make your images stronger. When you do want the lights on, don’t forget to replace those burnt-out bulbs.
Whether you’re shooting a home’s natural furnishing or it’s being staged, remember ‘less is more’. Nothing takes a viewer out of the moment faster than too much in a scene, so it’s important to keep things simple.
Think of furniture as the supporting cast that needs to make the star look good. Whenever possible, stay away from intricate artwork, furniture, and decor. Instead choose pretty but basic designs, typically in solid colors or rudimentary patterns. This will help a prospective buyer visualize the space without the furnishing getting in the way.
Inside or out, it’s all about the details. One or two little things can make a scene appear cluttered. They can be quite invisible in person but show up glaringly in photos. An overlooked pet food bowl can create an objection. A single glass on a counter can make it appear dirty. Likewise, remembering to hide a power cord can do wonders. Always move garbage cans and recycling out of frame.
Finally, photography is just as much about what you don’t show. I see a lot of listings that dutifully show every room in the house. But a listing is not meant to sell a home. It’s meant to sell aviewing. If an otherwise attractive 3 bedroom has a less interesting room, omit it.